When you come to John to produce your track, your song, your entire CD or record, this is what he's going to do.
He's going to marshal all the tools at his disposal and wrap you in arrangements and production that make you sound like a million bucks. That’s what he does. That’s what he's known for and he's very, very good at it.
There is a novel “The Book of Laughter and Forgetting”. by author Milan Kundera.
There is a scene in which the author is watching a group of children laughing as they dance in a circle. Propelled by the power of their joy - they are lifted up into the air. This style of literature is called “Magic Realism”.
As your Producer, John wants to inspire your audience to join into your ‘dancing circle’, and raise them up into the air – just like Kundera’s dancing children.